Hailey Bieber has built a career that goes well beyond modeling and celebrity appearances. As of 2026, Hailey Bieber net worth is widely estimated at around $300 million, although no public audited document confirms her exact personal wealth. The biggest reason behind the dramatic rise in estimates is the 2025 acquisition of her beauty company, Rhode, by e.l.f. Beauty in a deal valued at up to $1 billion.
That headline number, however, does not mean Hailey personally received $1 billion. Rhode had multiple equity holders, and the transaction included cash, e.l.f. stock, and a potential future earnout. Her exact ownership percentage and final after-tax proceeds have not been publicly disclosed.
So, how did Hailey Bieber build her fortune? Her financial story combines years of modeling, brand partnerships, social-media influence, entrepreneurship, and the remarkable growth of Rhode.
Hailey Bieber Net Worth in 2026
Current public estimates generally place Hailey Bieber’s net worth at approximately $300 million. Celebrity Net Worth updated its estimate in July 2026 and specifically incorporated the financial impact of Rhode’s sale. Investopedia has also reported that estimates following the acquisition could put her wealth above $300 million, while noting that her exact ownership in Rhode was not publicly disclosed.
It is important to separate an estimated net worth from confirmed cash in a bank account. Net worth can include cash, investments, company shares, property, and other assets, minus liabilities and taxes.
Hailey Bieber Net Worth at a Glance
| Category | Details |
|---|---|
| Estimated net worth in 2026 | About $300 million |
| Main business achievement | Founder of Rhode |
| Rhode launched | 2022 |
| Rhode acquisition | e.l.f. Beauty |
| Announced transaction value | Up to $1 billion |
| Cash at closing | $600 million |
| e.l.f. stock at closing | $200 million |
| Potential earnout | Up to $200 million |
| Closing date | August 5, 2025 |
| Profession | Model, entrepreneur, media personality |
The $300 million figure should therefore be viewed as a public estimate, not a confirmed accounting statement. Earlier articles often placed her wealth around $20 million, but many of those estimates were published before the Rhode transaction changed her financial position.
How Rhode Changed Hailey Bieber’s Wealth
Rhode is the central piece of Hailey Bieber’s financial story.
Hailey launched Rhode in June 2022 after working for years in fashion and beauty. The company focused on a smaller collection of skincare essentials rather than trying to launch a huge product range immediately.
The strategy quickly attracted attention. Vogue Business reported that Rhode’s peptide glazing fluid had a 100,000-person waiting list when it launched, while the company crossed an eight-figure sales threshold within its first 11 days of selling.
Rhode also benefited from Hailey’s large online following. She did not simply put her name on a product and step away. Her image, beauty philosophy, social-media presence, and product storytelling became closely connected with the brand.
That connection helped turn Rhode from a small direct-to-consumer skincare business into an international beauty company.
The $1 Billion Rhode Deal Explained
In May 2025, e.l.f. Beauty announced an agreement to acquire Rhode for $1 billion. The transaction was structured with $800 million payable at closing and another potential $200 million tied to Rhode’s future performance.
The $800 million closing consideration consisted of:
- $600 million in cash
- $200 million in newly issued e.l.f. Beauty stock
- Up to $200 million in potential earnout payments
The transaction closed on August 5, 2025. e.l.f. confirmed that the company paid $800 million at closing and that the earnout could reach another $200 million depending on Rhode’s growth over the following three years.
This distinction matters when discussing Hailey Bieber net worth.
A company being sold for $1 billion does not mean its founder personally becomes a billionaire. The purchase price goes to the company’s equity holders according to their ownership and transaction arrangements. Taxes, expenses, retained shares, and other financial obligations can also affect an individual’s final wealth.
Did Hailey Bieber Personally Receive $1 Billion?
No. The $1 billion figure represents the maximum value of the Rhode acquisition, not Hailey’s personal payout.
Rhode had other founders and equity holders, including Michael D. Ratner and Lauren Ratner. e.l.f.’s transaction documents identify the $800 million closing payment as being divided between cash and stock, while the additional $200 million depends on future growth.
Hailey’s exact ownership percentage has not been publicly confirmed by e.l.f. in its acquisition announcement. That makes it impossible to calculate her precise personal proceeds from the deal using only publicly available information.
Some financial publications have modeled different ownership scenarios and arrived at figures above $300 million. Those calculations can help explain the estimates, but they should not be treated as official financial statements from Hailey Bieber.
How Hailey Bieber Made Money Before Rhode
Although Rhode became the largest driver of her estimated wealth, Hailey had already established a professional career before becoming a beauty entrepreneur.
She entered modeling as a teenager and eventually worked with major fashion houses and commercial brands. Her career included runway appearances, magazine work, advertising campaigns, and other fashion-related projects.
Over time, her public profile expanded beyond traditional modeling. Television appearances, interviews, social media, and brand collaborations gave her additional ways to earn money and build a recognizable personal brand.
Her financial growth therefore did not happen overnight. Rhode was built on a public profile that she had spent years developing.
Modeling and Brand Partnerships
Modeling has remained one of Hailey’s important professional income sources.
She has worked with well-known fashion and beauty companies and appeared in campaigns connected with brands such as Tommy Hilfiger, Levi’s, bareMinerals, UGG, and others. Her work has allowed her to earn both traditional modeling fees and commercial endorsement income.
Brand partnerships can be particularly valuable for celebrities with large social-media audiences. Instead of relying solely on runway or editorial work, a recognizable personality can generate revenue through sponsored campaigns, advertising appearances, and long-term brand relationships.
Still, modeling and endorsements should not be confused with the Rhode transaction. The latter involved ownership in a company and therefore had a fundamentally different effect on her wealth.
Social Media’s Role in Her Business
Hailey’s online presence has played an important role in her business strategy.
Before Rhode launched, she had already developed a large audience interested in fashion, skincare, makeup, and lifestyle content. That gave the new company something many startups spend years trying to build: immediate consumer attention.
Rhode’s marketing strategy also encouraged customers to associate the products with a specific visual identity. The brand became closely linked with Hailey’s beauty routines and the “glazed” skin aesthetic that became popular online.
This does not mean social media alone created Rhode’s success. Product demand, pricing, distribution, branding, product development, and operational execution all mattered.
But Hailey’s existing audience gave the company an unusually powerful starting point.
Rhode’s Sales Growth
The company’s financial performance helps explain why e.l.f. Beauty was willing to pay such a large amount for Rhode.
According to e.l.f. Beauty, Rhode generated $212 million in net sales during the 12 months ended March 31, 2025. The company had also more than doubled its consumer base during the preceding year.
That is significant because the acquisition was not based solely on celebrity recognition. Rhode had developed measurable sales and a growing customer base.
The acquisition price represented approximately 3.8 times Rhode’s last-twelve-month net sales, according to e.l.f.’s announcement.
For readers trying to understand Hailey’s wealth, this is one of the most important facts. Her fortune increased substantially because she held an ownership interest in a rapidly growing company that attracted a major strategic buyer.
What Hailey Does at Rhode Today
Hailey did not leave Rhode after the acquisition.
Following the deal, she continued as the company’s founder and took on expanded responsibilities as Chief Creative Officer and Head of Innovation. She also became a strategic advisor to e.l.f. Beauty.
That arrangement allows her to remain involved in product development, creative direction, and the brand’s identity.
The partnership also gives Rhode access to e.l.f.’s resources and international distribution network while preserving Hailey’s role in shaping the brand.
Rhode’s Expansion With Sephora
Rhode’s growth did not stop with the e.l.f. acquisition.
In September 2025, Rhode launched at Sephora stores and online in the United States and Canada. e.l.f. described the rollout as the largest launch in Sephora’s North American history.
The brand subsequently expanded into additional international markets. In 2026, e.l.f. announced that Rhode would enter Sephora locations across much of Europe, following earlier expansion into the United Kingdom, Canada, and the United States.
This international growth is relevant to Hailey’s financial story because the $200 million earnout portion of the original acquisition is tied to Rhode’s future performance.
Whether the full earnout will ultimately be paid cannot be known in advance.
Is Hailey Bieber a Billionaire?
No verified public information shows that Hailey Bieber is a billionaire.
The confusion largely comes from the $1 billion headline attached to Rhode’s acquisition. That amount represents the transaction’s potential total value, including the earnout, rather than Hailey’s personal fortune.
A billionaire would generally need at least $1 billion in personal net assets. Public estimates place Hailey’s wealth around $300 million, although the exact figure remains uncertain.
Her estimated fortune could change depending on Rhode’s future performance, taxes, investments, property values, market prices, and other private financial information.
Why Older $20 Million Estimates Are Still Online
Readers searching for Hailey Bieber net worth may encounter dramatically different numbers.
Some websites continue to list her net worth at around $20 million. Those estimates were common before the Rhode acquisition and were largely based on modeling, endorsements, and earlier business activity.
The situation changed after e.l.f. agreed to acquire Rhode.
A $20 million estimate that does not account for the 2025 transaction cannot accurately reflect the financial impact of Rhode’s sale. At the same time, a precise post-sale number cannot be confirmed because Hailey’s complete ownership and personal financial records remain private.
For that reason, a range or approximate figure is more responsible than presenting one number as fact.
Hailey Bieber’s Wealth Compared With Her Career
Hailey’s career illustrates how celebrity income can evolve over time.
Her early professional identity centered on modeling. Later, social media became an important part of her public profile. Rhode then transformed that audience into an ownership stake in a consumer business.
That difference between earning money from a career and owning part of a company is crucial.
A model can earn substantial fees from campaigns, but an entrepreneur who owns equity in a fast-growing company can potentially see much larger changes in net worth when that company is sold.
Rhode’s acquisition demonstrates that distinction clearly.
What We Know and What Remains Private
There are several facts about Hailey’s finances that can be documented:
- Rhode was founded by Hailey Bieber in 2022.
- The company generated $212 million in net sales for the 12 months ending March 31, 2025.
- e.l.f. Beauty agreed to acquire Rhode for up to $1 billion.
- The transaction included $600 million in cash and $200 million in e.l.f. stock at closing.
- Up to another $200 million was available through the earnout.
- The acquisition closed on August 5, 2025.
- Hailey continued with Rhode after the acquisition.
What remains private includes her complete asset portfolio, liabilities, taxes, investment holdings, and the exact amount she ultimately received from the transaction.
That is why published net worth figures should always be treated as estimates.
Frequently Asked Questions
How much is Hailey Bieber worth in 2026?
Public estimates place Hailey Bieber’s net worth at approximately $300 million in 2026. Celebrity Net Worth’s July 2026 estimate incorporates the financial impact of Rhode’s acquisition, but no audited personal balance sheet has been made public.
How did Hailey Bieber become so wealthy?
Her wealth comes from several sources, including modeling, endorsements, media work, and entrepreneurship. The largest change came from her ownership interest in Rhode, which e.l.f. Beauty acquired in a transaction valued at up to $1 billion.
How much did e.l.f. pay for Rhode?
e.l.f. Beauty paid $800 million at closing, consisting of $600 million in cash and $200 million in e.l.f. stock. The agreement also included up to $200 million in additional earnout payments based on Rhode’s future growth.
Does Hailey Bieber still work with Rhode?
Yes. After the acquisition, Hailey continued as Rhode’s founder and became its Chief Creative Officer and Head of Innovation. She also serves as a strategic advisor to e.l.f. Beauty.
Why do some websites say Hailey Bieber is worth only $20 million?
Many $20 million estimates were published before Rhode’s $1 billion acquisition. Those figures generally focused on her modeling and endorsement income and did not reflect the financial impact of the completed Rhode transaction.
Final Thoughts on Hailey Bieber Net Worth
Hailey Bieber net worth is estimated at about $300 million in 2026, but the figure should be understood as an estimate rather than a confirmed personal financial statement. The dramatic increase in her reported wealth largely follows Rhode’s successful growth and its acquisition by e.l.f. Beauty.
The most important number is not simply the $1 billion headline. Rhode generated $212 million in sales during the year before the acquisition, and e.l.f. structured the purchase around cash, stock, and a performance-based earnout. Those details show why the transaction was significant without suggesting that Hailey personally received $1 billion.
Hailey’s career also demonstrates the difference between celebrity visibility and business ownership. Modeling and endorsements helped establish her profile, but building Rhode gave her an opportunity to turn that profile into equity in a growing company.
As Rhode continues its international expansion through retailers such as Sephora, Hailey remains directly involved with the brand. That means her financial story is still developing, and future business performance could affect estimates of her wealth over time.
